My Cup Runneth Over (Prior To Tyldesley & Co Reversing To Make Sure)
This World Cup has been ruined. Not by England’s lame exit from the competition, or goal that wasn’t given, but by the circus that now surrounds sport’s biggest event.
Look back to World Cups of yesteryear and it was so much more about the football. And therein lay the beauty of it. Check out those old tv reels on YouTube and they are a thing of footballing joy. Simple, under-stated commentary – message to Tyldesley and co, ‘less is more’ – and great games. The football sold itself. There was a purity about the game back then that has been taken away.
There was no over-the-top hype back then, no endless product endorsement. Now we have ads starring Peter Crouch flogging Pringles, Dizzee Rascal and James Corden singing an abomination of a World Cup song, and games interspersed by stories about so and so footballer about to be signed by so and so Premiership team. This is abject commerciality that has come to define the modern World Cup and in the process sully it.
That pre-World Cup UNICEF game really took the biscuit. Ben Shepherd, Olly Murs, and some c*nt from Westlife whose name I don’t even know, all jumping on the World Cup bandwagon. Sorry, but the entire exercise was far more about re-enforcing their celebrity ‘brands’ than selfless charity to help poor, starving kids.
As for the coverage, memo to BBC Head Of Sport: cut out the overtly PC behaviour such as having Adebayor as a pundit purely because he is a black African footballer who fits the photofit. He has been less coherent than the vuvuzela. This is typical, patronising, middle class BBC thinking, ‘I know. Let’s get Adebayor, Seedorf and any other coloureds, sorry blacks, to show how we are embracing an African-hosted World Cup.’
And stop treating the World Cup as some kind of socio-political tour. The BBC World Cup bus. What is the point of that? We do not want to watch some Home Counties BBC reporter, invariably called Jake with a shirt collar tucked neatly under his sweater, keeping it real by visiting townships and Robben Island. This is not Blue Peter yet the BBC persists in addressing viewers like we are all about 8 years old.
The cliche-ridden platitudes of Lineker, Hansen and Shearer know no bounds. Hansen is like a stuck record droning on about two banks of four and irritatingly starting every sentence he utters with a gutteral, ‘Ermmmmm…’.
The BBC pundits are much like the England football players. Vastly over-paid, over-rated and consistently under-performing at this World Cup. The hyping of the England team prior to the Germany game was embarrassing, cock-eyed and more wide of the mark than an Emile Heskey shot on goal. The likes of Alan Shearer continue to propagate the myth that the England team are full of world beaters because they apparently play like world class footballers week in, week out in the Premiership… where they are surrounded by foreign players, Alan, who make them look better than they are, capiche?
Bizarrely, every world player is rated according to how he played in the Premiership – the ultimate barometer for the modern footballer if you are to believe the pundits. I think all this tells us is that your average BBC/ITV pundit only ever watches Premiership football so it is his one and only, parochial reference point.
The condescension shown towards less high profile competing nations, meanwhile, has been mind-boggling, the likes of Japan and Paraguay portrayed as plucky underdogs when the truth is they play the game just as well as England, if not better. The pundits are also incredibly lazy, clearly not having researched any of the World Cup qualifiers over the previous two and a half years, bar a swift crib off wikipedia. And what is this ’round of the last 16′ nonsense?
When Danny Baker came into the BBC studio and hit them all with some genuine insight they couldn’t cope. You could see Shearer’s face turn to panic, “Can’t compute, can’t compute. Can you just say, ‘It’s went in’ so I feel more at home.” They eulogise over Brazil, purring over every touch they make even if it is just a simple back pass to the keeper.
Clive Tydlesley, meanwhile, treats every game as a chance to inform viewers with his encyclopaedic knowledge of the game. The bloke is so in love with his own voice it is nauseating. He continues to over accenuate the words ‘Chabi Alonso’ to show off the correct pronunciation he has researched. He used to do the same when Veron was turning out for Man Utd, always referring to him as Juan ‘Seba’ Veron. Any football fan worth his salt knows all this stuff already, Clive, so please stop subjecting us to 90 minutes of your tedious, egomaniacal yapping.
The commentators also kept spelling out what a goal meant in a group game as if we had all just landed from Mars, and did not understand the basics of qualification, goal difference, and the vagaries of the draw.
Essentially, they are letting genuine football fans down. This is the populist, dot-to-dot approach to football coverage. Witness that over-exposed lump of play dough James Corden giving us his witty take on proceedings via his ITV post-match showbiz get together. Ah yes, just what i need after seeing England dumped out of the World Cup, a bunch of exposure-seeking celebs giving me their pointless ten penneth.
Ruined… absolutely ruined.
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